Baozun - M&A Summary and Business Overview

Information TechnologyCompany

Baozun M&A Summary

Baozun has acquired 2 companies, including 2 in the last 5 years.

Baozun’s largest acquisition to date was in 2022, when it acquired Gap Greater China for $40M. The Company’s most targeted sectors include apparel/textiles (50%) and business services (50%).

Baozun Business Overview

Where is Baozun headquartered?

Baozun is headquartered in Shanghai, China.

What is Baozun’s revenue?

Baozun disclosed revenue of 9,396M CNY for 2021 and 8,852M CNY for 2020.

How many employees does Baozun have?

Baozun has 8,821 employees.

What sector is Baozun in?

Baozun is an information technology company.

When was Baozun founded?

Baozun was founded in 2007.

M&A Summary

M&A Total Activity2
- M&A Buy Activity2
Total Sectors Invested 2
Total Countries Invested 1
M&A Buy/Sell Connections 1

Baozun

Baozun, Inc.

No. 1-9, West Jiangchang Road Lane 510,
Shanghai, 200436
China,
+86 21 6080 9991
www.baozun.com

Baozun is an E-commerce solutions provider that helps brands execute their e-commerce strategies in China. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omnichannel coverage, and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment. Baozun was founded in 2007 and is based in Shanghai, China.

M&A Summary

Buy vs Sell

Year		≤ '19	'20	'21	'22	'23	'24	T
Buy (0.4/yr)	#	-	-	1	1	-	-	2
Buy (0.4/yr)	vol				$40M			$40M
Sell (0.0/yr)	#	-	-	-	-	-	-	0
								2

Most Recent M&A

Company	Date	Value	Type
Gap Greater China	2022-11-08	40M USD	Divestiture
, China
Shanghai Yi Shang Network Information Co.	2021-06-28	-	Add-on Acquisition
Shanghai, China · www.efashionchina.com
View All >>

M&A by Sector

Sector	Buy #	Value	Sell #	Value
Apparel/Textiles	1 (50%)	40M (100%)	-	-
Business Services	1 (50%)	-	-	-
Total	2	$40M	-	-

By Geo

State/Country		Buy	Value		Sell	Value
China		2	40M		-	-
Total		2	$40M		-	-

Deal Values

buy	#	Total
< $100M	1	$40M
TOTAL		$40M
Largest	Gap Greater China $40M (2022-11-08)

M&A Connections

		Deals
Acquired from
Strategic(s)	50%	1 (50%)

Company Summary

SECTOR

Information Technology

Revenue

9,396 7%	2021
8,852 22%	2020
7,278 35%	2019
5,393 31%	2018
4,148	2017
(millions of CNY)	Show More Show Less

Employees

8,821

Established

2007

Public

NASDAQ: BZUN

Former Name

Baozun Cayman Inc.

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Baozun - M&A Summary and Business Overview

Information TechnologyCompany