Bio

Paul received his M.A. (Finance) from Universite Paris IX Dauphine. He is a pioneer in the mobile marketing space, and lead Adenyo's European mobile marketing business. He founded Cellcast-Interactif in 2001 and built it into a top mobile marketing company servicing many leading European companies, including TF1, Canal+, Skyrock, Nokia, Sony Ericsson, France Television, and Caisses d'Epargne. Prior to Cellcast-Interactif, Paul was the founder and CEO of Phonevalley, France's first SMS company. He started his career at Wunderman, a subsidiary of Young and Rubicam, leading the companys' CRM initiative worldwide. He is the founder of the French Mobile Marketing Association.