Bio

Bruce’s current and past clients include a broad spectrum of B2B media platforms, health care service and IT companies. His deep knowledge of the industry and 40 years of work on both the buy-side and sell-side of acquisitions sets him apart from other alternative resources available for small to mid-sized companies. Bruce was the President and CEO of HCPro, the country’s largest provider of information, educational and advisory products and services in the vital areas of compliance, regulation, and management to the U.S. healthcare industry. Bruce was responsible for all aspects of HCPro’s activities with a primary focus on the Company’s strategic planning, acquisitions, joint venture and business development initiatives. ​ Bruce was recruited by HCPro’s founders as its CFO in 1997 to provide the founders with an exit strategy. Bruce became HCPro’s President and CEO in 2001 and partnered with private equity firm, The Riverside Company, to acquire HCPro in 2002 in a management buy-out from its founders. ​ HCPro’s revenues during Bruce’s tenure increased from $9mil to $55mil and its EBITDA increased 20’x to over $10mil, through a combination of 25 opportunistic strategic acquisitions and organic growth in new and existing markets. HCPro was sold in February 2008 at a +$50mil gain representing a 3.4x’s cash-on-cash return and a 26% IRR on Riverside’s equity. Bruce left HCPro 2009. ​ From 1979 to 1995, Bruce held many financial and acquisition related senior positions at First Winthrop Corporation, a real estate investment and management company which raised $2 billion of equity through private and public offerings to acquire more than $6 billion in assets in over 200 transactions. ​ Bruce was a Board member of the Specialized Information Providers Association from 2005 to 2011 and speaks at numerous industry conferences. ​ Bruce became a C.P.A. while at Price Waterhouse (1975-1979).