Bio

Bob joined First Bev after a two-year run at KeVita, where he helped accelerate the company’s already steep growth trajectory, culminating in the successful sale of the company to PepsiCo at a significant premium to revenue and over $100MM in retail sales. As the senior vice president of sales, he led the team responsible for gaining distribution in the nation’s largest conventional retailers while maintaining thought leadership with the brand’s early adopters in the natural channel. Prior to KeVita, he spent 17 years at PepsiCo in leadership positions across business development, customer development, strategic planning and product commercialization and developed a strong track record for architecting and staffing teams for growth as well as leading them to above-plan results. Naked Juice revenue nearly tripled over his five-year tenure with the business during which he designed and implemented an emerging brands development team that had a unique focus on strategic markets and channels of distribution for PepsiCo’s stable of emerging brands – Naked, IZZE and O.N.E. Coconut Water. He holds a BA in political science from Denison University.