Investment Summary

Avedon Capital Partners Invests In Brand Masters

On June 11, 2019, growth capital firm Avedon Capital Partners invested in consumer products company Brand Masters

Investment Highlights
  • This is Avedon Capital Partners’ 1st transaction in the Consumer Products sector.
  • This is Avedon Capital Partners’ 18th transaction in the Netherlands.

Investment Summary

Date 2019-06-11
Target Brand Masters
Sector Consumer Products
Investor(s) Avedon Capital Partners
Deal Type Growth Capital

Target

Brand Masters

Oosterhout, Netherlands
Brand Masters is a supplier of branded Food Impulse and Home & Personal Care (‘H&PC’) products towards the non-food retail segment in Western-Europe. Brand Masters was founded in 2012 and is based in Oosterhout, Netherlands.

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Investor(S) 1

DESCRIPTION

Avedon Capital Partners is a private investment firm focused on minority and majority growth investments in the Benelux and Germany. Avedon pursues rapidly growing companies that have reached an inflection point where a growth equity investment can create significant value. The Firm looks to invest €5 to €30 in companies valued up to €150 million. Investment proceeds are generally used to fund key growth initiatives or shareholder liquidity. Avedon Capital Partners was formed in 2011 and is based in Amsterdam.


DEAL STATS #
Overall 25 of 34
Sector: Consumer Products M&A 1 of 2
Type: Growth Capital M&A Deals 9 of 14
Country: Netherlands M&A 18 of 22
Year: 2019 M&A 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-05 Spindel- und Lagerungstechnik Fraureuth

Fraureuth, Germany

Spindel- und Lagerungstechnik Fraureuth is a spindles and ball bearings manufacturing company. SLF offers spindles and ball bearings units in the diameter size range of 40m to 1600mm with a clear focus on high-end specifications for demanding applications. Spindel- und Lagerungstechnik Fraureuth was founded in 1993 and is based in Fraureuth, Germany.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-30 delabo Group

Düsseldorf, Germany

delabo Group is a buy & build platform in the fragmented German dental laboratories market. The value proposition of the group is based on its comprehensive product offering, which comprises all medically relevant price-quality product combinations as well as a broad range of supportive services for dentists and patients. Despite acting as a nation-wide dental lab platform, the Group emphasizes the regional character of the dental laboratories by leveraging the respective brand heritage as well as the local presence of each group lab. delabo Group labs are supported in terms of administrative activities, operational investments, recruitment of skilled labor force, and the exploration of different growth avenues. delabo Group was founded in 2019 and is based in Düsseldorf, Germany.

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