M&A Deal Summary

Automattic Acquires Bubblestorm Management

On May 20, 2015, Automattic acquired internet software and services company Bubblestorm Management for 30M USD

Acquisition Highlights
  • This is Automattic’s 14th transaction in the Internet Software and Services sector.
  • This is Automattic’s 3rd largest (disclosed) transaction.
  • This is Automattic’s 1st transaction in South Africa.

M&A Deal Summary
Date 2015-05-20
Target Bubblestorm Management
Sector Internet Software and Services
Buyer(s) Automattic
Deal Type Add-on Acquisition
Deal Value 30M USD

Target

Bubblestorm Management

Belville, South Africa
website
WooThemes is a designs and develops WordPress themes and plugins for websites.

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Buyer(S) 1

Buyer

Automattic

San Francisco, California, United States

website

Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

Automattic is a provider of website building and blogging tools as well as a hosting provider for small and medium sized businesses. Automattic was formed in 2005 and is headquartered in San Francisco, California.

DEAL STATS #
Overall 16 of 25
Sector (Internet Software and Services) 14 of 22
Type (Add-on Acquisition) 15 of 23
Country (South Africa) 1 of 1
Year (2015) 1 of 1
Size (of disclosed) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-06 Code For The People

Newbury, United Kingdom

Code For The People is a web development agency specializes in designing and implementation.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-21 Atavist

Brooklyn, New York, United States

Atavist, Inc. is a multimedia publishing platform. Atavist, Inc. was founded in 2011 and is based in Brooklyn, New York.

Buy -
Mergr

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