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  6. Automattic Acquires Day One

M&A Deal Summary

Automattic Acquires Day One

On June 14, 2021, Automattic acquired internet software and services company Day One

Acquisition Highlights
  • This is Automattic’s 20th transaction in the Internet Software and Services sector.
  • This is Automattic’s 19th transaction in the United States.
  • This is Automattic’s 1st transaction in Utah.

M&A Deal Summary
Date 2021-06-14
Target Day One
Sector Internet Software and Services
Buyer(s) Automattic
Deal Type Add-on Acquisition

Target

Day One

Lehi, Utah, United States
Day One is a journaling app that makes photos, tags, locations, weather, and sorting be a part of journaling. It combines the simple daily log, event log, activity log, and multiple other logs, along with a photo album and long-form expressive writing, to create an app that is truly multi-purpose and designed to be an app that is used throughout a lifetime. Day One was formed in 2011 and is based in Lehi, Utah.

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Buyer(S) 1

Buyer

Automattic

San Francisco, California, United States
Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

Automattic is a provider of website building and blogging tools as well as a hosting provider for small and medium sized businesses. Automattic was founded in 2005 and is based in Francisco, California.

DEAL STATS #
Overall 22 of 27
Sector: Internet Software and Services M&A 20 of 23
Type: Add-on Acquisition M&A Deals 20 of 25
State: Utah M&A 1 of 1
Country: United States M&A 19 of 24
Year: 2021 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-08 Parse.ly

Beaverton, Oregon, United States

Parse.ly is a content analytics and optimization system that unlocks the true value of content for every business. Parse.ly gives creators, marketers and developers the tools to understand content performance, prove content value, and automate content experiences. Customers use Parse.ly to go beyond content creation to guarantee content impact.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-16 Pocket Casts

New York, New York, United States

Pocket Casts is a mobile app that connects listeners with podcasts around the world.

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