M&A Deal Summary

Authentic Brands Group Acquires Reebok

On August 12, 2021, Authentic Brands Group acquired apparel/textiles company Reebok from adidas for 2.5B USD

Acquisition Highlights
  • This is Authentic Brands Group’s 13th transaction in the Apparel/Textiles sector.
  • This is Authentic Brands Group’s largest (disclosed) transaction.
  • This is Authentic Brands Group’s 21st transaction in the United States.
  • This is Authentic Brands Group’s 1st transaction in Massachusetts.

M&A Deal Summary

Date 2021-08-12
Target Reebok
Sector Apparel/Textiles
Buyer(s) Authentic Brands Group
Sellers(s) adidas
Deal Type Divestiture
Deal Value 2.5B USD

Target

Reebok

Canton, Massachusetts, United States
website
Reebok is a producer of athletic shows and sports apparel. The Company was formed in 1895 and is based in Canton, Massachusetts.

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Buyer(S) 1

Buyer

Authentic Brands Group

New York, New York, United States

website


Category Company
SectorConsumer Products
DESCRIPTION

Authentic Brands Group is a brand development company which owns a major global portfolio of iconic fashion, sports and entertainment brands. ABG's mission is to acquire, manage and build long-term value of consumer brands through partnering with best-in-class licensees and retailers. Authentic Brands Group is based in New York.


DEAL STATS #
Overall 24 of 24
Sector (Apparel/Textiles) 13 of 13
Type (Divestiture) 11 of 11
State (Massachusetts) 1 of 1
Country (United States) 21 of 21
Year (2021) 3 of 3
Size (of disclosed) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-23 PVH - Heritage Brands Business

New York, New York, United States

PVH Corp.'s Heritage Brands Business includes Izod, Van Heusen, and Arrow brands that are trusted style authorities known for their premium lifestyle offerings, which include sportswear, dress furnishings, denim, footwear, accessories, fragrance, home, and many other categories. Each brand infuses its unique DNA and legacy of elegance into products that represent best-in-class quality and style offered at an exceptional value.

Buy $220M

Seller(S) 1

SELLER

adidas

Herzogenaurach, Germany

website


Category Company
Founded 1920
SectorApparel/Textiles
Employees58,007
Revenue 19.8B EUR (2020)
DESCRIPTION
Entrance to an Adidas Group office in Spartanburg, South Carolina.
Entrance to an Adidas Group office in Spartanburg, South Carolina.

adidas is a global producer of sporting goods and apparel. Its brands include Adidas, Five Ten, Reebok, TaylorMade, Adams Golf, and Ashworth. adidas was founded in 1920 and is based in Herzogenaurach, Germany.


DEAL STATS #
Overall 6 of 6
Sector (Apparel/Textiles) 3 of 3
Type (Divestiture) 6 of 6
State (Massachusetts) 2 of 2
Country (United States) 4 of 4
Year (2021) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-27 CCM Hockey

Montreal, Quebec, Canada

Sport Maska is a designer, manufacturer, and marketer of hockey equipment and related apparel. With its headquarters located in Montreal, the company has operations in Canada, the United States, and Europe.

Sell -