M&A Deal Summary

AS Beauty Group Acquires Mally Beauty

On March 9, 2021, AS Beauty Group acquired consumer products company Mally Beauty

Acquisition Highlights
  • This is AS Beauty Group’s 2nd transaction in the Consumer Products sector.
  • This is AS Beauty Group’s 2nd transaction in the United States.
  • This is AS Beauty Group’s 1st transaction in Maryland.

M&A Deal Summary
Date 2021-03-09
Target Mally Beauty
Sector Consumer Products
Buyer(s) AS Beauty Group
Deal Type Add-on Acquisition

Target

Mally Beauty

Towson, Maryland, United States
website
Mally Beauty is a manufacturer of cosmetics for women of all ages who don't have time for midday touch-ups, the high-quality products deliver long-lasting results that make women feel comfortable and confident in their own skin. Mally Beauty was founded in 2005 and is based in Towson, Maryland.

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Buyer(S) 1

Buyer

AS Beauty Group

New York, New York, United States

website

Category Company
Founded 2019
Sector Consumer Products
DESCRIPTION

AS Beauty Group focuses on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty Group was founded in 2019 and is based in New York City.

DEAL STATS #
Overall 2 of 5
Sector (Consumer Products) 2 of 4
Type (Add-on Acquisition) 2 of 4
State (Maryland) 1 of 1
Country (United States) 2 of 5
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-30 Glansaol

United States

Glansaol is a prestige beauty and personal care company with an integrated portfolio of premium, complementary brands that include Laura Geller, Julep, and Clark's Botanicals.

Buy $18M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-03 Cover FX

New York, New York, United States

Cover FX is a producer of dermatology-inspired cosmetics with a complete line of foundations, primers, concealers, moisturizers, and cleansers with operations in Canada, the US, and the UK. Cover FX was founded in 2000 and is based in New York City.

Buy -
Mergr

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