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  6. Arrowroot Capital Invests In BryterCX

Investment Summary

Arrowroot Capital Invests In BryterCX

On April 30, 2018, private equity firm Arrowroot Capital invested in software company BryterCX

Investment Highlights
  • This is Arrowroot Capital’s 4th transaction in the Software sector.
  • This is Arrowroot Capital’s 11th transaction in the United States.
  • This is Arrowroot Capital’s 1st transaction in Colorado.
Investment Fate
  • BryterCX was sold to a strategic buyer in 2022.

Investment Summary
Date 2018-04-30
Target BryterCX
Sector Software
Investor(s) Arrowroot Capital
Deal Type Growth Capital

Target

BryterCX

Greenwood Village, Colorado, United States
BryterCX is a provider of end-to-end customer journey solutions that take customer experience (CX) to the next level. BryterCX’s Journey Intelligence platform uses breakthrough AI and machine learning to provide users with robust journey insights that uncover clear business opportunities. BryterCX is based in Greenwood Village, Colorado.

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Investor(S) 1

Investor

Arrowroot Capital

Marina Del Rey, California, United States
Category Private Equity Firm
Founded 2014
Size Small
Type Sector Focused
DESCRIPTION

Arrowroot Capital is a private investment group focused on making growth capital investments in software-as-a-service and internet-based companies. The Firm looks to invest $5 to $25 million per transaction to support growth initiatives, liquidity for founders/investors, or acquisitions. Prospective companies are generally are b2b, offering mission-critical services. Arrowroot was formed in 2014 and is based in Marina Del Rey, California.

DEAL STATS #
Overall 11 of 28
Sector: Software M&A 4 of 11
Type: Growth Capital M&A Deals 6 of 8
State: Colorado M&A 1 of 1
Country: United States M&A 11 of 24
Year: 2018 M&A 2 of 5
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