Investment Summary

Ardian Invests In Weborama

On May 7, 2010, private equity firm Ardian invested in marketing company Weborama

Investment Highlights
  • This is Ardian’s 3rd transaction in the Marketing sector.
  • This is Ardian’s 77th transaction in France.

Investment Summary

Date 2010-05-07
Target Weborama
Sector Marketing
Investor(s) Ardian
Deal Type Stake Purchase

Target

Weborama

Levallois-Perret, France
Weborama provides advanced consumer insight solutions based on unique, highly accurate and scalable semantic analysis technology to enable businesses to generate growth while streamlining their marketing costs. Designed from Semantic AI, Weborama offers a combination of high-performance technologies, data, and expertise that is 100% GDPR compliant. Weborama was founded in 1998 and is based in Levallois-Perret, France.

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Investor(S) 1

Investor

Ardian

Paris, France

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1996
PE ASSETS 127.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Ardian is a mega-sized diversified investment group focused on opportunities worldwide. Ardian invests across and manages funds focused on small and mid-sized buyouts, growth capital financings, mezzanine, infrastructure, real estate, and co-investment opportunities. Ardian's small-buyouts group targets controlling interests in French, German, and Italian businesses valued up to €100 million. It's mid-sized buyout group seeks businesses valued up €1.5 billion and does not have any geographic limitations. The Infrastructure team looks for European opportunities and can commit up to €1 billion per transaction. The Mezzanine group supports junior capital commitments of €5 to €80 million. In addition to direct investing, Ardian also manages various private equity fund-of-funds. Ardian was founded in 1996 and is based in Paris.


DEAL STATS #
Overall 138 of 465
Sector: Marketing M&A 3 of 10
Type: Stake Purchase M&A Deals 5 of 53
Country: France M&A 77 of 207
Year: 2010 M&A 8 of 28
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-04-09 Stabilus

Koblenz, Germany

Stabilus is a manufacturer of gas springs, hydraulic vibration dampers, continuously adjustable door stays, and automatic opening and closing systems for doors, trunk lids, and tailgates. Stabilus was incorporated in 1934 and is based in Koblenz, Germany.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-05-11 Custom Solutions

France

Custom Solutions specialized in sales promotion and e-logistics. The company's historical core business line is the management of promotional marketing for mass-market brands: payback, deferred bonuses and shops, quizzes and multimedia games. Custom Solutions also provides outsourcing services for POS-A (point of sale advertising) logistics and e-logistics.

Buy -