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M&A Deal Summary

Apple Acquires DataTiger

On February 15, 2019, Apple acquired digital media company DataTiger

Acquisition Highlights
  • This is Apple’s 3rd transaction in the Digital Media sector.
  • This is Apple’s 9th transaction in the United Kingdom.

M&A Deal Summary
Date 2019-02-15
Target DataTiger
Sector Digital Media
Buyer(s) Apple
Deal Type Add-on Acquisition

Target

DataTiger

London, United Kingdom
DataTiger is a set of tools that enables you to build marketing software that puts your data to work. Using DataTiger is the fastest and easiest way to increase retention & monetization. With our platform, you can individually optimize the marketing flows for your customers in real-time across all channels. DataTiger can be used as an online tool, importing your data and set up user flows in minutes, with all of your data living in the cloud or it can be fully customized in-house, building your own marketing solution via our APIs + open-source front-end components.

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Buyer(S) 1

Buyer

Apple

Cupertino, California, United States
Category Company
Founded 1977
Sector Technology Hardware
Employees164,000
Revenue 391.0B USD (2024)
DESCRIPTION

Apple is a diversified technology company offering technology hardware, software, and media. Apple sells a line of computers, cell phones, tablets - as well as manages an ecosystem of apps. Apple was founded in 1977 and is based in Cupertino, California.

DEAL STATS #
Overall 94 of 113
Sector: Digital Media M&A 3 of 5
Type: Add-on Acquisition M&A Deals 94 of 112
Country: United Kingdom M&A 9 of 11
Year: 2019 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-30 Akonia Holographics

Longmont, Colorado, United States

Akonia Holographics LLC is a maker of displays for augmented-reality glasses based on holography. After achieving revolutionary advances in holographic data storage, company are now supporting the burgeoning Augmented Reality (AR) headset market. The Akonia HoloMirror technology has already demonstrated single layer transparent display performance which exceeds that of any other commercial technology, and the Akonia technology roadmap identifies a series of breakthroughs that will continue this trend for years to come.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-25 Intel - Smartphone Modem Business

Santa Clara, California, United States

Intel Corp. - Smartphone Modem Business provides wireless technology patents, ranging from protocols for cellular standards to modem architecture and modem operation.

Buy $1.0B
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