M&A Deal Summary

Appcast Acquires Bayard Advertising

On July 10, 2023, Appcast acquired marketing company Bayard Advertising from Shamrock Capital Advisors

Acquisition Highlights
  • This is Appcast’s 1st transaction in the Marketing sector.
  • This is Appcast’s 1st transaction in the United States.
  • This is Appcast’s 1st transaction in New York.

M&A Deal Summary
Date 2023-07-10
Target Bayard Advertising
Sector Marketing
Buyer(s) Appcast
Sellers(s) Shamrock Capital Advisors
Deal Type Add-on Acquisition

Target

Bayard Advertising

New York, New York, United States
website
Bayard Advertising offers a full suite of services including employer branding and creative, digital media strategy and campaign execution, programmatic buying, social media engagement and content management, metrics and analytics capabilities, and technology and recruitment platform consultation. Bayard Advertising was founded in 1923 and is based in New York City.

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Buyer(S) 1

Buyer

Appcast

Lebanon, New Hampshire, United States

website

Category Company
Founded 2014
Sector Internet Software and Services
DESCRIPTION

Appcast is a technology provider for programmatic job advertising in the U.S. Appcast is advancing the recruitment advertising industry, enabling employers, agencies, and job boards alike to improve recruitment outcomes, ROI, and attract high-quality job seekers. Appcast was founded in 2014 and is based in Lebanon, New Jersey.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1

Seller(S) 1

SELLER

Shamrock Capital Advisors

Los Angeles, California, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1978
PE ASSETS 3.5B USD
Size Large
Type Sector Focused
DESCRIPTION

Shamrock Capital Advisors is a private investment focused exclusively on the media, entertainment, marketing, and communications sectors. The Firm will consider both control and minority positions and looks to commit $30 to $300 million per transaction. Target transactions include growth equity, leveraged/management buyouts, and recapitalizations. Shamrock was originally formed in 1978 as the investment vehicle for Roy Disney. The Firm is based in Los Angeles, California.

DEAL STATS #
Overall 26 of 27
Sector (Marketing) 5 of 5
Type (Add-on Acquisition) 11 of 11
State (New York) 6 of 6
Country (United States) 24 of 25
Year (2023) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-15 Boardwalk Pictures

Santa Monica, California, United States

Boardwalk Pictures is a media production company that creates non-fiction, character-driven entertainment for audiences across the globe. The company’s slate of projects includes Chef’s Table, Cheer, Welcome to Wrexham, Val, The Black Godfather, The Big Brunch, We Need To Talk About Cosby and Pepsi, Where’s My Jet?. Boardwalk Pictures was formed in 2010 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-18 DeCurtis

Orlando, Florida, United States

DeCurtis provides software solutions across the cruise line, theme park, hospitality, restaurant, and related industries where high-quality technology is critical to sustainable growth. DeCurtis was founded in 1998 and is based in Orlando, Florida.

Sell -
Mergr

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