M&A Deal Summary

Ansira Acquires SproutLoud

On July 2, 2024, Ansira acquired marketing company SproutLoud

Acquisition Highlights
  • This is Ansira’s 4th transaction in the Marketing sector.
  • This is Ansira’s 9th transaction in the United States.
  • This is Ansira’s 1st transaction in Florida.

M&A Deal Summary
Date 2024-07-02
Target SproutLoud
Sector Marketing
Buyer(s) Ansira
Deal Type Add-on Acquisition

Target

SproutLoud

Sunrise, Florida, United States
SproutLoud is a SaaS-based Through Channel Marketing Automation platform, designed to increase brand sales through partners in local markets. SproutLoud’s advanced marketing automation technology simplifies every aspect of Distributed Marketing and delivers comprehensive analytics on tens of millions of touchpoints for major, category-leading brands. SproutLoud was founded in 2006 and is based in Sunrise, Florida.

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Buyer(S) 1

Buyer

Ansira

St. Louis, Missouri, United States
Category Company
Founded 1919
Sector Marketing
Employees500
DESCRIPTION

Ansira is a data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs. Ansira was founded in 1919 and is based in St. Louis, Missouri.

DEAL STATS #
Overall 9 of 9
Sector (Marketing) 4 of 4
Type (Add-on Acquisition) 7 of 7
State (Florida) 1 of 1
Country (United States) 9 of 9
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-02 Brandmuscle

Chicago, Illinois, United States

Brandmuscle is a local marketing software company that enables brands to own the local decision point by empowering their network of local distributors, dealers, franchisees and salespeople with everything they need to deliver brand-approved marketing tactics customized to local needs, tastes and other relevant differences that can affect the sale. Brandmuscle was founded in 2000 and based in Chicago, Illinois.

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