M&A Deal Summary

Ansira Acquires Brandmuscle

On July 2, 2024, Ansira acquired software company Brandmuscle from Northlane Capital Partners

Acquisition Highlights
  • This is Ansira’s 1st transaction in the Software sector.
  • This is Ansira’s 9th transaction in the United States.
  • This is Ansira’s 2nd transaction in Illinois.

M&A Deal Summary
Date 2024-07-02
Target Brandmuscle
Sector Software
Buyer(s) Ansira
Sellers(s) Northlane Capital Partners
Deal Type Add-on Acquisition

Target

Brandmuscle

Chicago, Illinois, United States
Brandmuscle is a local marketing software company that enables brands to own the local decision point by empowering their network of local distributors, dealers, franchisees and salespeople with everything they need to deliver brand-approved marketing tactics customized to local needs, tastes and other relevant differences that can affect the sale. Brandmuscle was founded in 2000 and based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Ansira

St. Louis, Missouri, United States
Category Company
Founded 1919
Sector Marketing
Employees500
DESCRIPTION

Ansira is a data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs. Ansira was founded in 1919 and is based in St. Louis, Missouri.

DEAL STATS #
Overall 9 of 9
Sector (Software) 1 of 1
Type (Add-on Acquisition) 7 of 7
State (Illinois) 2 of 2
Country (United States) 9 of 9
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-02 SproutLoud

Sunrise, Florida, United States

SproutLoud is a SaaS-based Through Channel Marketing Automation platform, designed to increase brand sales through partners in local markets. SproutLoud’s advanced marketing automation technology simplifies every aspect of Distributed Marketing and delivers comprehensive analytics on tens of millions of touchpoints for major, category-leading brands. SproutLoud was founded in 2006 and is based in Sunrise, Florida.

Buy -

Seller(S) 1

SELLER

Northlane Capital Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2014
PE ASSETS 1.6B USD
Size Large
Type Sector Focused
DESCRIPTION

Northlane Capital Partners is a private equity firm focused on acquiring mid-sized companies in the healthcare and business services sectors. The Firm looks to invest $25 to $150 million in profitable businesses valued up to $300 million. Northlane prefers companies with defensible market positions, recurring revenue business models, strong prospects for growth, and products with inelastic prices. Northlane Capital Partners was formed in 2014 and is headquartered in Bethesda, Maryland.

DEAL STATS #
Overall 4 of 4
Sector (Software) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Illinois) 1 of 1
Country (United States) 4 of 4
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-18 VMG Health

Dallas, Texas, United States

VMG Health is a full-service valuation firm focused exclusively on healthcare companies. The Company provides a unique combination of healthcare industry, financial, and operational expertise to its customers nationwide. VMG Health was founded in 1995 and is based in Dallas, Texas.

Sell -
Mergr

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