M&A Deal Summary

Analytic Partners Acquires Magic Numbers

On July 25, 2024, Analytic Partners acquired internet software and services company Magic Numbers

Acquisition Highlights
  • This is Analytic Partners’ 1st transaction in the Internet Software and Services sector.
  • This is Analytic Partners’ 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2024-07-25
Target Magic Numbers
Sector Internet Software and Services
Buyer(s) Analytic Partners
Deal Type Add-on Acquisition

Target

Magic Numbers

London, United Kingdom
Magic Numbers is a marketing analytics firm. They work with clients large and small to find the numbers that make the biggest impact on business outcomes, and they empower people to use those numbers to make change happen. Magic Numbers was formed in 2010 and is headquartered in London, England.

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Buyer(S) 1

Buyer

Analytic Partners

Miami, Florida, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

Analytic Partners is a cloud-based, managed software platform which provides adaptive solutions for deeper business understanding and right-time planning & optimization for marketing and beyond. We turn data into expertise so that our clients can create powerful connections with their customers and achieve commercial success.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (United Kingdom) 1 of 1
Year (2024) 1 of 1
Mergr

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