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M&A Deal Summary

Amazon Acquires SnapTell

On June 16, 2009, Amazon acquired internet software and services company SnapTell

Acquisition Highlights
  • This is Amazon’s 5th transaction in the Internet Software and Services sector.
  • This is Amazon’s 16th transaction in the United States.
  • This is Amazon’s 6th transaction in California.

M&A Deal Summary
Date 2009-06-16
Target SnapTell
Sector Internet Software and Services
Buyer(s) Amazon
Deal Type Add-on Acquisition

Target

SnapTell

Palo Alto, California, United States
SnapTell, Inc. is an image recognition based mobile marketing company, maker of the Apple's iPhone software applications that enables end-user to take a picture of the product they want to buy online such as cover of DVD, book and Magazines, and connecting to online store to purchase it.

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Buyer(S) 1

Buyer

Amazon

Seattle, Washington, United States
Category Company
Founded 1994
Sector E-Commerce
Employees1,525,000
Revenue 638.0B USD (2024)
DESCRIPTION
Amazon office building in downtown Seattle, Washington.
Amazon office building in downtown Seattle, Washington.

Amazon is an e-commerce retailer and provider of web services. Amazon enables millions of products to be sold through its website and by third parties across a variety of product categories. Customers access Amazon directly and through mobile websites and apps. Amazon was founded in 1994 and is based in Seattle, Washington.

DEAL STATS #
Overall 21 of 80
Sector: Internet Software and Services M&A 5 of 23
Type: Add-on Acquisition M&A Deals 19 of 70
State: California M&A 6 of 23
Country: United States M&A 16 of 57
Year: 2009 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-04-27 Lexcycle

Seattle, Washington, United States

LexCycle LLC, the maker of the popular Stanza application for the desktop, iPhone and iPod touch. Lexcycle a software company that makes electronic book reading software.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-07-22 Zappos.com

Las Vegas, Nevada, United States

Zappos.com, Inc. is an online shoe retailer with a strong emphasis on providing high levels of customer service and support. Zappos.com, Inc. was formed in 1999 and is based in Las Vegas, Nevada.

Buy $807M
Mergr

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