Alloy - M&A Summary, Ownership, and Business Overview

MediaCompany

Alloy M&A Summary

Alloy has acquired 3 companies of its own. A total of 1 acquisition came from private equity firms. It has also divested 1 asset.

Alloy has acquired in 2 different US states. The Company’s most targeted sectors include internet software and services (67%) and marketing (34%).

Alloy Ownership

Who owns Alloy?

Alloy is owned by Zeknick Media Capital. It was acquired on June 24, 2010.

Is Alloy PE-backed?

Yes. Alloy is owned by private equity investor Zeknick Media Capital.

Alloy Business Overview

Where is Alloy headquartered?

Alloy is headquartered in New York, New York.

How many employees does Alloy have?

Alloy has 602 employees.

What sector is Alloy in?

Alloy is a media company.

When was Alloy founded?

Alloy was founded in 1996.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity3
    • M&A Sell Activity1
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2
  • M&A Advisors 1

Alloy, Inc.

151 West 26th Street, 11th Floor,
New York, New York 10001
United States,
(212) 244-4307

Alloy is a provider of innovative youth-focused media and full-scale marketing programs. Over the past decade, Alloy has created or owned some of the world’s most important youth entertainment franchises, including Gossip Girl, Pretty Little Liars, Vampire Diaries, Sisterhood of the Traveling Pants, Channel One News, and Alloy Digital.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 3 - - - - - 3
Sell (0.0/yr) # 1 - - - - - 1
  4

Most Recent M&A

Company Date Value Type
On Campus Marketing LLC 2011-04-29 - Divestiture
West Trenton, New Jersey · www.ocm.com
Takkle, Inc. 2009-02-04 - Add-on Acquisition
Brooklyn, New York
Sconex LLC 2006-03-27 - Add-on Acquisition
Cambridge, Massachusetts
Market Place Media 2002-01-01 - Add-on Acquisition
New York, New York
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 2 (67%) - - -
Marketing 1 (33%) - - -
E-Commerce - - 1 (100%) -
Total 3 - 1 -

By Geo

State/Country Buy Value Sell Value
United States 3 - 1 -
  New York 2 - - -
  Massachusetts 1 - - -
  New Jersey - - 1 -
Total 3 - 1 -

Top M&A Advisors

Financial Deals
Petsky Prunier LLC
 1

M&A Connections

Deals
Acquired from
Investor(s)
33%
1 (33%)
Divested to
Investor(s)
100%
1 (100%)

Company Summary

SECTOR

Media

Employees

602

Established

1996

Former Name

Alloy Online, Inc.

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