M&A Deal Summary

AWL Acquires InsuranceLeads

On February 15, 2011, AWL acquired insurance company InsuranceLeads

Acquisition Highlights
  • This is AWL’s 1st transaction in the Insurance sector.
  • This is AWL’s 1st transaction in the United States.
  • This is AWL’s 1st transaction in Texas.

M&A Deal Summary
Date 2011-02-15
Target InsuranceLeads
Sector Insurance
Buyer(s) AWL
Deal Type Add-on Acquisition

Target

InsuranceLeads

Austin, Texas, United States
InsuranceLeads.com, is a provider of online leads to insurance agents, brokers and carriers.

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Buyer(S) 1

Buyer

AWL

Austin, Texas, United States
Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

AWL is a provider of online marketing services to the insurance industry, leveraging a network of owned and affiliated websites to generate qualified consumer quote inquiries for their licensed agent, broker and carriers clients. AWL was founded in 2005 and is based in Austin, Texas.

DEAL STATS #
Overall 1 of 2
Sector (Insurance) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Texas) 1 of 1
Country (United States) 1 of 2
Year (2011) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-29 insuranceQuotes

Denver, Colorado, United States

insuranceQuotes is a provider of web based compare insurance quotes.

Buy $165M
Mergr

Product

Company

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