M&A Deal Summary

Affinitiv Acquires Dealer Product Services

On September 8, 2016, Affinitiv acquired marketing company Dealer Product Services

Acquisition Highlights
  • This is Affinitiv’s 3rd transaction in the Marketing sector.
  • This is Affinitiv’s 4th transaction in the United States.
  • This is Affinitiv’s 1st transaction in Illinois.

M&A Deal Summary
Date 2016-09-08
Target Dealer Product Services
Sector Marketing
Buyer(s) Affinitiv
Deal Type Merger

Target

Dealer Product Services

Long Grove, Illinois, United States
website
Dealer Product Services, Inc. is a provider of proven marketing solutions for automotive dealerships nationwide since 1999. DPS delivers customer loyalty and retention through an extensive catalog of custom-built marketing products and services specifically created for the needs of automotive dealerships and their customers. The company provides everything from database management, business intelligence reporting and analytics, search engine marketing, search engine optimization, PPC, display advertising, email, and social media marketing, as well as traditional marketing to its clients. DPS enables its clients to achieve new sales heights and increased profitability by connecting them with active, inactive, and prospective customers. DPS also goes beyond its competitors by placing an emphasis on customer retention to ensure long-term prosperity for its clients.

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Buyer(S) 1

Buyer

Affinitiv

Chicago, Illinois, United States

website

Category Company
Founded 2016
Sector Marketing
DESCRIPTION

Affinitiv is a marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was founded in 2016 and is based in Chicago, Illinois.

DEAL STATS #
Overall 4 of 7
Sector (Marketing) 3 of 4
Type (Merger) 4 of 5
State (Illinois) 1 of 1
Country (United States) 4 of 7
Year (2016) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-08 Peak Performance Marketing Solutions

Calabasas, California, United States

Peak Performance innovative solutions have been maximizing customer engagement with powerful, data-driven marketing solutions for OEMs and dealerships. Uniting advanced technologies with a personalized approach, PEAK consistently delivers stellar results for its clients.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-24 WSA Solutions

Glendora, California, United States

WSA Solutions LLC is a wireless service-tablet software to fixed operations departments of automotive dealerships. WSA Solutions flagship solution Wireless Service Advisor® (“WSA”) remains the industry premier mobile write-up solution.

Buy -
Mergr

Product

Company

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