Bio

Mikael Segercrantz is a Helsinki-based Partner and Head of Roschier’s Marketing & Consumer practice. His practice focuses on intellectual property, regulatory matters and marketing & consumer law, including litigation. He has extensive experience in IP litigation in Finland and before the Court of Justice of the European Union, both as first and second chair. The proceedings have related to patent, trademark, copyright, design as well as other IP rights and involved questions such as preliminary injunctions, infringing acts and invalidity claims. Mikael has represented national and foreign companies in unfair competition lawsuits before the Market Court and self-regulatory boards of the industry as well as in administrative proceedings. Mikael regularly advises clients, including international large brand owners, in various types of regulatory and marketing law questions, such as marketing campaigns, product classification, pricing and labeling issues, with a particular focus on the pharmaceutical, medical device, food and cosmetic industries. He has also handled and coordinated a number of product recall campaigns in Finland and the Baltic States. Mikael’s experience includes working for Nokia Corporation as a visiting lawyer. He is President of the Finnish Association for Industrial Property Rights (STY). He is also the main contact for Finland in the Global Advertising Lawyers Alliance (GALA), an international network of independent law firms specialized in advertising and marketing law. Mikael frequently writes and lectures on topics relating to IPR, trademark and patent litigation, marketing & advertising as well as pharmaceutical regulatory issues.