Bio

Gary J. Lorch is a partner in the Los Angeles office of Gordon & Rees. He is a member of the firm's Commercial Litigation, Intellectual Property, Franchise Law and Insurance practice groups. Mr. Lorch has nearly thirty years of litigation experience, in both the state and federal district courts throughout the State of California, handling cases from initial client consultation through trial and appeal. Mr. Lorch's practice covers a wide-range of business and business related matters such as intellectual property claims (including copyright infringement, trademark infringement and misappropriation of trade secrets litigation), contract disputes, corporation, partnership and joint venture disputes, shareholder disputes, class actions, unfair competition and related claims under California Business and Professions Code sections 17200 and 17500, litigation under the Federal Debt Collection Practices Act and the California Rosenthal Debt Collection Practices Act, financial institution litigation, franchise disputes, insurance disputes (coverage and "bad faith" litigation), professional liability defense (attorneys, architects, insurance agents), and product liability matters. He has represented professionals, individual entrepreneurs, partnerships, and small and large companies in numerous industries, including accounting, banking, law, architecture, insurance, internet, manufacturing, printing, oil, gas and refining, alternate energy, debt collectors, and fashion. In additional to his successful track record in litigation, Mr. Lorch has achieved successful results on behalf of his clients outside of litigation through business counseling and skillful negotiation. His philosophy is to fully understand his client's business, goals and strategies, so that a result consistent with those goals and strategies can be achieved whenever possible. This philosophy results in a cost-effective and efficient approach to achieving the best possible results for his clients.