Bio

Responsive, creative and practical, Brad Schwartzberg brings a goal-oriented approach to representing his clients. As a partner and co-chair of our Corporate + Transactions Practice Group, Brad has decades of experience representing domestic and international clients in the marketing communications, technology, media, distribution and service sector industries. Brad’s practice focuses primarily on mergers and acquisitions, minority and majority investments, commercial financings, and incentive compensation arrangements. He is a business-minded attorney who believes that understanding your operational and economic objectives as well as your legal posture is crucial to achieving the best outcome. Over the past 30 years, Brad has successfully closed hundreds of transactions (on both the buy and sell sides). He knows how to creatively solve problems and efficiently bring transactions over the finish line. Given the sheer volume of deals Brad has handled, there is rarely an issue he hasn’t seen. Stakeholders, founders and chief executive officers regularly seek his counsel in developing their long-term goals. Whether the goal is to prepare for an ultimate sale or to facilitate growth through a strategic M&A initiative, Brad helps clients develop, implement and execute their M&A strategies. Brad often says that “economics drive behavior,” and he is intimately familiar with earn-out and incentive-based arrangements. He draws on his strong mathematical background and understanding of market conditions to develop realistic pricing targets and deal structures that create value. Brad’s clients appreciate his ability to explain complicated deal terms in a straightforward and understandable manner. Just as Brad helps companies achieve their M&A goals, he also helps employers attract and retain the best talent in a highly competitive landscape. He designs compensation arrangements that incentivize executives to increase productivity and reach revenue and profitability targets. He also counsels executives in negotiating compensation and departure packages. Brad counts many international marketing communication, media and technology companies among his long-term clients. He possesses strong Japanese language skills that were gained while he was earning a master’s degree in Japanese from Sophia University in Japan.