Bio

Roy is a 30 year veteran of sales, advertising, public relations, and marketing communications. The agency he founded in 1995, Third Degree Advertising and Communications, returned an average of 33% per year through 25 years of operation. He exited the company in 2018 following a merger structured by TobinLeff. A serial entrepreneur, Roy has been a partner or investor in multiple business concepts including software, construction, video production, and technology-based enterprises throughout his career, and is CEO and business & marketing strategist for Rose Bay Boats, LLC, a custom sport fishing brand based in North Carolina. He also is a certified Rhythm Systems Affiliate and Coach. Roy is the recipient of the American Advertising Federation Lifetime Achievement Award for contributions made to the advertising industry, and the 2018 Cameron School of Business Outstanding Alumni Award. He led Third Degree Advertising to a three-time listing on Inc. Magazine’s Inner-City 100, which recognizes fast growth companies based in America’s Inner Cities. In addition, he has served on the Board of Directors for the Trans American Advertising Network (TAAN), an international association of marketing communications firms located throughout the world, and is a founding member of the Executive Officer Network and CEO Stars. Roy is the author of two books, “Credit Union Savvy,” a resource for senior-level executives in the credit union industry, and “A Letter to Evan, an Average Dad’s Journey of Discovery Through Divorce,” an Amazon Best Seller about his personal journey and experience, and he has helped men and fathers navigate recovery through his Focus Forward® seminars. Roy and his wife, Lynne, reside in Raleigh, NC. They have three children, Evan, Forrest, and Kendall.