Bio

Before joining Consello, Alonso was the General Manager of Iberia and LatAm at Afiniti, a world leading applied artificial intelligence company, where Alonso built and led the regional OpCos, as well as managed P&L and teams. Alonso partnered with the management teams of the largest enterprises in the cable, telecom, banking, insurance, retail, travel and healthcare industries to drive profitability through technology. Prior to this role, Alonso was Global Head of Growth, leading operations in more than 15 countries. In 2015, Alonso founded Zala Capital Partners, an investment and advisory firm that focuses on the telecom, technology, travel and hospitality, energy, sports and entertainment industries. Alonso has helped many large enterprises with Corporate and M&A strategies, as well as built a portfolio of more than 20 investments. Earlier in his career, Alonso was an investment professional at Rhône Group, a leading global private equity firm investing in businesses with pan-European and trans-Atlantic presence, with $12+ billion of AUM, based in London and New York. He was previously with the investment banking division of Citigroup in London.