Bio

Brenda Jacobsen is an experienced advisor to CEOs preparing for exit or first-time capital infusion. Brenda’s M&A experience spans due diligence, buy-side, sell-side, merger, and divestiture. Brenda has helped operators achieve high growth ranging from $50M-$200M and navigate disruption through cultural evolution with a focus on human capital development and wellbeing. Brenda joined Mindful Communications as President after she led the merger of her former company – Life Cross Training, Inc. – with The Foundation for a Mindful Society to diversify the audience and build shareholder value. Before Mindful, Brenda was recruited to Life Cross Training (Life XT) as the company’s first Chief Executive Officer. Brenda pivoted the company’s strategic position from a B2C to a B2B model and focused its products on its unique positioning in the corporate wellness benefits space. Brenda led the seed funding, created a revenue share partnership with the company’s largest client to fund the build of a mobile application for coaching deployment, and introduced financial discipline and rigor. As the leading member of the Life XT Board of Directors, Brenda assembled and formalized a board that included independent board members. She is a Hesse Partners facilitator and a certified Conscious Leadership Group Coach. Brenda holds an MBA from the University of South Florida, a BA from the University of Florida, and is a licensed Certified Public Accountant in the State of Illinois.