Bio

Laura Curtis Ferrera, a chartered marketer, currently holds the position of SVP and Chief Marketing Officer. Since joining Scotiabank in February 2015, Laura has had an integral role in strategic marketing of the brands within her portfolio domestically and abroad, including the launch of Scotia Wealth Management. Within the Global Business Banking portfolio, she has been working to create a consistent client promise and brand experience across all business banking units including notably the launch of the Scotiabank Women InitiativeTM. Prior to joining Scotiabank, Laura’s prospecting strategies helped Macquarie Private Wealth double their national network of advisors and she developed a comprehensive suite of marketing support resources and services to assist those advisors to serve clients and build revenues. Laura’s boutique marketing team won top ranking for advisor support among all national independent investment firms in Canada in the Investment Executive Brokerage Report Card in 2010, 2011, 2012, 2013 and again in 2014. Laura’s marketing interests extend beyond her role at Scotiabank. She is a former member of the Board of Directors of the Canadian not-for-profit Children’s Aid Foundation and currently a member of the Duke of Edinburgh Board of Governors in Canada.