Bio

Ronnie Cohen brings over 30-years experience in the marketing services arena – initially in agency leadership and in the last decade in the acquisition and integration of data-driven creative and technology companies. She was one of the founding partners of Hawkeye Communications, a ‘below-the-line’ roll up of marketing communications agencies. Prior to Hawkeye, she was President of NW Ayer Direct, Executive Vice-President of Wunderman and ran Hill Holliday Direct in Boston for many years. Ronnie began her professional career in 1972 as a copywriter. In 1980, Ms. Cohen began a long association with Grey Advertising, launching and leading several units of their burgeoning direct marketing division, Grey Direct. She opened and ran Grey Direct offices in Geneva, Switzerland and Los Angeles, California. Ronnie Cohen has served the Direct Marketing Association in various capacities, including President of the DMA’s Agency Council and Chairperson of its Marketing Council. She is a founding member of the DM Creative Guild. As a co-founding partner of McCracken Advisory Partners, Ronnie oversees New York and the East Coast operations.