Bio

Boris Fridman leads the digital marketing, media, and advertising technology practice at Madison Alley. As a former entrepreneur, he has extensive experience in building and leading successful technology companies in the mobile, consumer internet, and marketing sectors. Before joining Madison Alley, Boris was CEO of Crisp Mobile, a premium mobile advertising platform for brands and agencies, that was acquired by Quotient. Boris was also COO of SJ Labs, which developed the revolutionary magicJack VoIP consumer device and was ultimately sold to Israel’s VocalTec. As an entrepreneur, Boris founded and was CEO of Broadbeam Corporation, which became a premier supplier of wireless middleware products to enterprises worldwide. Boris holds Series 63 and 79 (investment banking) FINRA regulatory licenses.