Bio

Gary Lifman is Senior Managing Director of B. Riley Farber and leads the firm’s business and financial advisory services. Since joining the firm in 1990, Gary has been instrumental in the growth of B. Riley Farber and its diversification into a fully-fledged multidisciplinary advisory firm. He is committed to the future of the firm and works closely with both the firm’s rising young stars and senior professionals to deliver excellence on every assignment. His calm, confident approach and in-depth knowledge have resulted in an enviable reputation for effective and innovative results. His creativity and excellent analytical, negotiation, and people skills have enabled Gary to expertly facilitate resolutions to difficult situations. He brings more than 30 years of professional and business experience, working for entrepreneurs, banks, venture capital firms, and other lenders in virtually every sector of the economy. Lenders, advisors, and business owners believe that Gary brings credibility, confidence, creativity, and emotional intelligence to assignments.