Russell Cree Bio

Russell is fortunate to combine his passion for outdoor recreation and business in daily work. As an entrepreneur himself, Russell has previously launched businesses at the intersection of fitness and technology and taken them from launch to successful exit. Recognizing a gap in the market for M&A advisors solely focused on outdoor and active lifestyle industries in small and lower mid-markets, and a disconnect between entrepreneurs and traditional advisors that have not been through the process themselves. He founded Bell Lap Advisors to bridge this gap and support business owners with a thoughtful M&A process to secure top outcomes for their venture, with the best price, terms, and legacy. Russell completed his undergraduate studies at Northern Arizona University, and earned his MBA through Portland State University. When he is not working, Russell can be found pedaling singletrack in Central Oregon, on an adventure in his conversion van, or at a cafe in the Bend, OR (probably with his laptop).