Mark Greenbaum Bio

Mark Greenbaum is a Managing Director for Atlas Technology Group LLC. Mark is a highly accomplished M&A expert who has spent his entire career providing strategic advice to technology companies based in Silicon Valley. Prior to Atlas, Mark was a Partner and Head of M&A for LUMA Partners, a strategic advisory firm with a focus on digital media and marketing. Previously Mark spent over a decade at GCA where he was a Managing Director focused on mergers and acquisition and was also a member of the firm’s Management Committee. Prior to GCA, Mark was a Vice President with Morgan Stanley’s technology M&A group and was previously a manager with Ernst & Young’s Entrepreneurial Services Group. Mark graduated with honors with a BS in Business Administration from the University of California at Berkeley where he was a four-year member of the men’s volleyball team and considers himself a loyal (if often frustrated) Cal fan. He returned to UC Berkeley’s Haas School for his MBA – as apparently, he didn’t get it right the first time. Mark lives in Menlo Park with his wife, two teenaged children and two sizable sheepadoodles named Doug and Jason.