M&A Deal Summary

Advent International Acquires Tag

On August 24, 2017, private equity firm Advent International acquired marketing company Tag from Deutsche Post

Acquisition Highlights
  • This is Advent International’s 5th transaction in the Marketing sector.
  • This is Advent International’s 33rd transaction in the United Kingdom.
Investment Fate
  • Tag was sold to a publicly-traded strategic buyer in 2023.

M&A Deal Summary

Date 2017-08-24
Target Tag
Sector Marketing
Buyer(s) Advent International
Sellers(s) Deutsche Post
Deal Type Divestiture

Target

Tag

Norwich, United Kingdom
Tag is a provider of marketing and communications supply chain services. Tag helps organizations transform business processes, enhance customer conversations and realize the potential of their brands. Tag was founded in 1820 and is based in Norwich, United Kingdom.

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Buyer(S) 1

Buyer

Advent International

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1984
PE ASSETS 91.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Advent is a global private equity firm that targets investments in North America, Europe, Asia, and Latin America. Advent's emerging market efforts are concentrated in Central Europe and Latin America. Advent seeks transactions valued between $50 million and $5 billion and can commit up to $2 billion of equity capital per investment. Broad areas of interest include business & financial services, retail & consumer, technology, media, & telecoms, healthcare & life sciences, and industrial. Prospective transaction types include buyouts, growth capital financings, take privates, and recapitalizations. Advent was formed in 1984 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 256 of 353
Sector: Marketing M&A 5 of 5
Type: Divestiture M&A Deals 18 of 35
Country: United Kingdom M&A 33 of 36
Year: 2017 M&A 14 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-22 Grupo Farmaceutico Biotoscana

Montevideo, Uruguay

Grupo Farmaceutico Biotoscana is a biopharmaceutical group that focuses on rapidly growing market segments such as infectious diseases, oncology and onco-hematology, special treatments, immunology and inflammation, and orphan/rare diseases, among others. Grupo Farmaceutico Biotoscana was formed in 1994 and is based in Montevideo, Uruguay.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-04 Terminal de Contêineres de Paranaguá SA

Dom Pedro II, Brazil

TCP manages the Terminal de Contêineres de Paranaguá is one of the largest container terminals in South America, and the logistics company TCP Log. With annual capacity of 1.5 million twenty-foot equivalent container units (TEUs) and ongoing expansion that will increase its capacity to 2.4 million TEUs by 2019, TCP has the concession to operate one of the largest container terminals in Brazil.

Sell $925M

Seller(S) 1

SELLER

Deutsche Post

Bonn, Germany

Category Company
Sector Transportation
Employees594,879
Revenue 84.2B EUR (2024)
DESCRIPTION

DHL Group is a logistics company that connects people and markets and is an enabler of global trade. It is focused on accelerating sustainable growth in its profitable core logistics businesses and Group growth initiatives. Deutsche Post is based in Bonn, Germany.


DEAL STATS #
Overall 4 of 4
Sector: Marketing M&A 2 of 2
Type: Divestiture M&A Deals 4 of 4
Country: United Kingdom M&A 1 of 1
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-04 optivo

Berlin, Germany

optivo GmbH is a provider of omnichannel campaign management and customer intelligence solutions. Optivo's omnichannel solutions and services empower marketers to create, orchestrate, execute and measure campaigns based on a rich and continual dialogue with customers via email, print, push, SMS, fax, web and beyond. By delivering contextually relevant customer experiences continuously via multi-dimensional segmentation, Optivo clients increase effectiveness of campaigns, conversions and sales while building a foundation for long term customer loyalty.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-18 Hillebrand

Mainz Hechtsheim, Germany

Hillebrand is a provider of logistics solutions operating in two specific niche markets beer, wine and spirits, and industrial bulk. Hillebrand was founded in 1844 and is based in Mainz Hechtsheim, Germany.

Buy -