M&A Deal Summary

Adobe Acquires Marketo

On September 20, 2018, Adobe acquired internet software and services company Marketo from Vista Equity Partners for 4.8B USD

Acquisition Highlights
  • This is Adobe’s 16th transaction in the Internet Software and Services sector.
  • This is Adobe’s largest (disclosed) transaction.
  • This is Adobe’s 38th transaction in the United States.
  • This is Adobe’s 20th transaction in California.

M&A Deal Summary
Date 2018-09-20
Target Marketo
Sector Internet Software and Services
Buyer(s) Adobe
Sellers(s) Vista Equity Partners
Deal Type Add-on Acquisition
Deal Value 4.8B USD

Target

Marketo

San Mateo, California, United States
website
Marketo's corporate headquarters in San Mateo, California.
Marketo's corporate headquarters in San Mateo, California.
Marketo, Inc. is a provider of cloud based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Marketo, Inc. was formed in 2006 and is based in San Mateo, California.

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Buyer(S) 1

Buyer

Adobe

San Jose, California, United States

website

Category Company
Founded 1982
Sector Software
Employees29,239
Revenue 17.6B USD (2022)
DESCRIPTION
Adobe's corporate headquarters in San Jose, California.
Adobe's corporate headquarters in San Jose, California.

Adobe is a diversified software company that offers a line of products and services used by creative professionals, marketers, knowledge workers, application developers, enterprises and consumers for creating, managing, delivering, measuring, optimizing and engaging with content and experiences across multiple operating systems, devices and media. Adobe markets and licenses products and services directly to enterprise customers through a sales force and to end users through app stores and its own website. Adobe offers many products via a Software-as-a-Service model or a managed services model as well as through term subscription and pay-per-use models. The Company also distributes certain products and services through a network of distributors, value-added resellers, systems integrators, independent software vendors, retailers, software developers and original equipment manufacturers. In addition, Adobe licenses technology to hardware manufacturers, software developers and service providers for use in their products and solutions. Adobe's products run on personal and server-based computers, as well as on smartphones, tablets and other devices. Adobe has operations in the Americas, Europe, Middle East and Africa, and Asia-Pacific. Adobe was incorporated in 1982 and is based in San Jose, California.

DEAL STATS #
Overall 48 of 52
Sector (Internet Software and Services) 16 of 18
Type (Add-on Acquisition) 45 of 49
State (California) 20 of 20
Country (United States) 38 of 40
Year (2018) 3 of 3
Size (of disclosed) 1 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-21 Magento

Campbell, California, United States

Magento, Inc. is a provider of cloud commerce innovation to merchants and brands across B2C and B2B industries. Magento, Inc. was founded in 1985 and is based in Campbell, California.

Buy $1.7B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-23 Allegorithmic

Clermont, France

Allegorithmic is a developer of Substance app for 3D textures and material creation in game and video post-production. Allegorithmic is based in Clermont, France.

Buy -

Seller(S) 1

SELLER

Vista Equity Partners

Austin, Texas, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2000
PE ASSETS 100.0B USD
Size Mega
Type Sector Focused
DESCRIPTION
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.

Vista Equity Partners is a mega-sized asset management firm focused on private equity, public equity, credit, and other strategies. The Firm's private equity group looks to invest in and acquire software and technology enabled services companies. Specific areas of interest include software, software-as-a-service (SaaS), technology-enabled business services, and technology-enabled information services. Vista can commit up to $700 million per transaction and will consider a variety transaction situations, including management/leveraged buyouts, growth or acquisition financings, recapitalizations or restructurings, spinouts, and take privates. Vista Equity Partners was formed in 2000 and is based in Austin, Texas.

DEAL STATS #
Overall 37 of 70
Sector (Internet Software and Services) 8 of 20
Type (Add-on Acquisition) 16 of 35
State (California) 3 of 7
Country (United States) 34 of 65
Year (2018) 5 of 5
Size (of disclosed) 2 of 20
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-17 Dispatch

Boston, Massachusetts, United States

Dispatch is a customer-centric service logistics company that is transforming the field service landscape. Through persona-based mobile and web applications, robust platform API's and both cloud/on-premise connectors, Dispatch helps enterprises collect and strategically leverage data about the last mile of the service delivery process. Dispatch was founded in 2013 and is headquartered in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-23 Assent

Ottawa, Ontario, Canada

Assent is a supply chain data management company combining leading-edge technologies with extensive supply chain expertise and provides SaaS solutions that manage third-party data to protect corporate brands, increase market accessibility, and reduce operational and financial risk. Assent was founded in 2010 and is based in Ottawa, Ontario.

Buy -
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