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M&A Deal Summary

Adknowledge Acquires Adknowledge - Super Rewards

On July 22, 2009, Adknowledge acquired internet software and services company Adknowledge - Super Rewards

Acquisition Highlights
  • This is Adknowledge’s 3rd transaction in the Internet Software and Services sector.
  • This is Adknowledge’s 2nd transaction in the United States.
  • This is Adknowledge’s 1st transaction in California.
Investment Fate
  • Adknowledge - Super Rewards was divested to a consortium of strategic buyers in 2012.

M&A Deal Summary
Date 2009-07-22
Target Adknowledge - Super Rewards
Sector Internet Software and Services
Buyer(s) Adknowledge
Deal Type Add-on Acquisition

Target

Adknowledge - Super Rewards

San Francisco, California, United States
Adknowledge - Super Rewards is a virtual currency monetization platform for online games and social network applications.

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Buyer(S) 1

Buyer

Adknowledge

Kansas City, Missouri, United States
Category Company
Founded 2004
Sector Marketing
DESCRIPTION

Adknowledge is a digital advertising technology company, specializing in helping demanding clients get a great ROI from their digital media spending, in a brand safe way, at scale. Adknowledge was founded in 2004 and is based in Kansas City, Missouri.

DEAL STATS #
Overall 3 of 8
Sector: Internet Software and Services M&A 3 of 5
Type: Add-on Acquisition M&A Deals 3 of 8
State: California M&A 1 of 4
Country: United States M&A 2 of 6
Year: 2009 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-11-03 Adonomics

United States

Adonomics is a provider of Facebook analytics and developer services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-01 Hydra Group

Beverly Hills, California, United States

Hydra is a CPA network for many of the largest and best-known consumer product and services companies. The company distributes customer acquisition campaigns in search, email, web display and social media, via its own internal media distribution groups and its exclusive network of high volume, high quality publishing partners.

Buy -
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