Acuity - M&A Summary and Business Overview

Information TechnologyCompany

Acuity M&A Summary

Acuity has acquired 2 companies. A total of 1 acquisition came from private equity firms.

Acuity’s largest acquisition to date was in 2016, when it acquired 140 Proof for $20M. Acuity has acquired in 2 different US states. The Company’s most targeted sectors include marketing (100%).

Acuity Business Overview

Where is Acuity headquartered?

Acuity is headquartered in Toronto, Ontario.

What is Acuity’s revenue?

Acuity disclosed revenue of 121M CAD for 2022 and 122M CAD for 2021.

How many employees does Acuity have?

Acuity has 226 employees.

What sector is Acuity in?

Acuity is an information technology company.

M&A Summary

M&A Total Activity2
- M&A Buy Activity2
Total Sectors Invested 1
Total Countries Invested 1
M&A Buy/Sell Connections 1

Acuity

AcuityAds Holdings, Inc.

70 University Avenue, Suite 1200,
Toronto, Ontario M5J 2M4
Canada,
(416) 218-9888
www.illumin.com

Acuity is a self-serve programmatic marketing platform, powered by proprietary machine learning technology. Acuity advertising campaign solutions featuring real-time reporting and analytics. Acuity is based in Toronto, Ontario.

M&A Summary

Buy vs Sell

Year		≤ '19	'20	'21	'22	'23	'24	T
Buy (0.0/yr)	#	2	-	-	-	-	-	2
Buy (0.0/yr)	vol	$30M						$30M
Sell (0.0/yr)	#	-	-	-	-	-	-	0
								2

Most Recent M&A

Company	Date	Value	Type
Visible Measures Corp.	2017-03-31	10M USD	Add-on Acquisition
Boston, Massachusetts · www.visiblemeasures.com
140 Proof, Inc.	2016-08-11	20M USD	Add-on Acquisition
San Francisco, California · www.140proof.com
View All >>

M&A by Sector

Sector		Buy #	Value	Sell #	Value
Marketing		2 (100%)	30M (100%)	-	-
Total		2	$30M	-	-

By Geo

State/Country		Buy	Value	Sell	Value
United States		2	30M	-	-
	Massachusetts	1	10M	-	-
	California	1	20M	-	-
Total		2	$30M	-	-

Deal Values

buy	#	Total
< $100M	2	$30M
TOTAL		$30M
Largest	140 Proof, Inc. $20M (2016-08-11)

M&A Connections

		Deals
Acquired from
Investor(s)	50%	1 (50%)

Company Summary

SECTOR

Information Technology

Revenue

121 1%	2022
122 17%	2021
105 12%	2020
119	2019
(millions of CAD)	Show More Show Less

Employees

226

Public

Toronto (TSX): AT

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Acuity - M&A Summary and Business Overview

Information TechnologyCompany