Aberdeen Group - M&A Summary, Ownership, and Business Overview

MarketingCompany

Aberdeen Group M&A Summary

Aberdeen Group has acquired 2 companies of its own.

Aberdeen Group has acquired in 2 different US states. The Company’s most targeted sectors include information technology (50%) and marketing (50%).

Aberdeen Group Ownership

Who owns Aberdeen Group?

Aberdeen Group is owned by Spiceworks Ziff Davis. It was acquired on November 24, 2020.

Was Aberdeen Group formerly PE-backed?

Yes. Aberdeen Group was formerly owned by 1 private investor.

Aberdeen Group Business Overview

Where is Aberdeen Group headquartered?

Aberdeen Group is headquartered in Boston, Massachusetts.

What sector is Aberdeen Group in?

Aberdeen Group is a marketing company.

When was Aberdeen Group founded?

Aberdeen Group was founded in 1988.

M&A Summary

  • M&A Total Activity2
    • M&A Buy Activity2
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 1

Aberdeen Group, Inc.

451 D Street 7th Floor, Suite 710,
Boston, Massachusetts 02210
United States,
(617) 854-5200
www.aberdeen.com

Aberdeen Group, Inc. is a provider of research and content marketing solutions that technology industry marketers leverage to provide thought leadership and to drive demand with their target customers. Aberdeen Group was founded in 1988 and is based in Boston, Massachusetts.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 2 - - - - - 2
Sell (0.0/yr) # - - - - - - 0
  2

Most Recent M&A

Company Date Value Type
The Big Willow, Inc. 2018-12-06 - Add-on Acquisition
Wilton, Connecticut · www.thebigwillow.com
Harte-Hanks Market Intelligence, Inc. 2015-04-14 - Divestiture
San Diego, California · www.betterdemandgen.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Information Technology 1 (50%) - - -
Marketing 1 (50%) - - -
Total 2 - - -

By Geo

State/Country Buy Value Sell Value
United States 2 - - -
  Connecticut 1 - - -
  California 1 - - -
Total 2 - - -

M&A Connections

Deals
Acquired from
Strategic(s)
50%
1 (50%)

Company Summary

SECTOR

Marketing

Established

1988

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