M&A Deal Summary

Aavin Equity Advisors and Lion Capital Acquire Personna American Safety Razor

On June 26, 2006, private equity firms Aavin Equity Advisors and Lion Capital acquired consumer products company Personna American Safety Razor from Prospect Hill Growth Partners for 625M USD

Acquisition Highlights
  • This is Aavin Equity Advisors’ 1st and Lion Capital’s 1st transaction in the Consumer Products sector.
  • This is Aavin Equity Advisors’ and Lion Capital’s 6th largest (disclosed) transaction.
  • This is Aavin Equity Advisors’ 4th and Lion Capital’s 1st transaction in the United States.
  • This is Aavin Equity Advisors’ 1st and Lion Capital’s 1st transaction in New Jersey.
Investment Fate
  • Personna American Safety Razor was sold to a publicly-traded strategic buyer in 2010.

M&A Deal Summary

Date 2006-06-26
Target Personna American Safety Razor
Sector Consumer Products
Buyer(s) Aavin Equity Advisors
Lion Capital
Sellers(s) Prospect Hill Growth Partners
Deal Type Secondary Buyout
Deal Value 625M USD

Target

Personna American Safety Razor

Cedar Knolls, New Jersey, United States
website
Personna American Safety Razor Company has manufacturing facilities located around the world and is one of the largest producers of shaving, medical, and industrial blades.Personna American Safety Razor Company is committed to QUALITY and makes every effort to ensure that its products meet the highest international standards for safety and quality.

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Buyer(S) 2

Buyer

Aavin Equity Advisors

Cedar Rapids, Iowa, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1999
PE ASSETS 275M USD
Size Small
Type Sector Agnostic
DESCRIPTION

AAVIN Private Equity is a private investment firm that targets investments in smaller companies at all stages of development from early stage to later stage/buyouts. AAVIN typically looks for opportunities located in the Midwest and typically commits $1 to $5 million of capital per transaction. Sectors of interest include medical services & devices, telecommunications, manufacturing & distribution, industrial products & services and computer & software. AAVIN was formed in 1999 and is based in Cedar Rapids, Iowa.


DEAL STATS #
Overall 4 of 14
Sector (Consumer Products) 1 of 1
Type (Secondary Buyout) 1 of 1
State (New Jersey) 1 of 2
Country (United States) 4 of 14
Year (2006) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-06-13 Coolibar

Minneapolis, Minnesota, United States

Coolibar, Inc. is a designer and manufacturer of premium sun-protective clothing and accessories. The Company offers apparel for the entire family, focused on fitness, leisure, swimwear and accessories, that provide UPF 50+ protection from ultraviolet rays and is the first clothing company to earn The Skin Cancer Foundation's Seal of Recommendation.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-15 Diversified Graphics

Minneapolis, Minnesota, United States

Diversified Graphics, Inc. is a provider of complete print solutions to over 400 customers, including national advertising and graphic design agencies and Fortune 1000 companies. Diversified Graphics, Inc. was established in 1949 and is based in Minneapolis, Minnesota.

Sell -
Buyer

Lion Capital

London, United Kingdom

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 2004
PE ASSETS 4.3B EUR
Size Mega
Type Sector Focused
DESCRIPTION

Lion Capital LLP is a specialist private equity firm focused on consumer-oriented opportunities throughout Europe and North America. Specific areas of interest include apparel, accessories, luxury goods, food, and specialty retail. Lion Capital LLP was formed in 2004 and is based in London. The Firm has an additional office in New York City.


DEAL STATS #
Overall 8 of 42
Sector (Consumer Products) 1 of 7
Type (Secondary Buyout) 3 of 20
State (New Jersey) 1 of 2
Country (United States) 1 of 14
Year (2006) 3 of 4
Size (of disclosed) 6 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-03-27 Nybron Flooring International AG

Jona, Switzerland

Nybron Flooring International AG is a producer of wood flooring and the world market leader in pre-finished engineered wood flooring products.

Buy $345M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-08-09 Kettle

New York, New York, United States

Kettle is a maker of premium potato chips. Kettle was founded in 1978 and is based in New York.

Buy -

Seller(S) 1

SELLER

Prospect Hill Growth Partners

Waltham, Massachusetts, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1995
PE ASSETS 2.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Prospect Hill Growth Partners is a private equity firm specializing in leveraged buyouts and recapitalizations of middle-market growth companies across the US. Prospect Hill looks for profitable businesses ($5 to $25 million of EBITDA) with annual revenues from $50 to $300 million with strong brands and leading market positions. Target sectors include consumer products, healthcare, specialty retail, and asset management. Prospect Hill Growth Partners was formerly known as J.W. Childs and changed its name in 2019. The Firm was originally formed in 1995 and is headquartered in Waltham, Massachusetts.


DEAL STATS #
Overall 5 of 20
Sector (Consumer Products) 2 of 3
Type (Secondary Buyout) 1 of 10
State (New Jersey) 2 of 3
Country (United States) 5 of 20
Year (2006) 1 of 1
Size (of disclosed) 3 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-03-29 Advantage Solutions

Irvine, California, United States

Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Irvine, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-10-02 EmployBridge

Atlanta, Georgia, United States

EmployBridge is a provider of specialty staffing services including three primary industry verticals: logistics, manufacturing, and transportation. Within its target industries, EmployBridge has developed service models that enable it to attract and place qualified personnel through the development of defined recruiting, testing, placement, and sales processes that are tailored to meet the needs of its target industries. EmployBridge is based in Atlanta, Georgia.

Buy -