4INFO - Ownership and Business Overview

MarketingCompany

4INFO Ownership

Who owns 4INFO?

4INFO is owned by Cadent. It was acquired on January 2, 2020.

Was 4INFO formerly PE-backed?

Yes. 4INFO was formerly owned by 1 private investor.

4INFO Business Overview

Where is 4INFO headquartered?

4INFO is headquartered in San Jose, California.

What sector is 4INFO in?

4INFO is a marketing company.

When was 4INFO founded?

4INFO was founded in 2004.

Marketing M&A Summary in 2020

Out of 60 sectors in the Mergr database, marketing ranked 14 in number of deals in 2020. The largest marketing acquisition in 2020 was Huntsworth - which was acquired by CD&R for $885M.

Join Mergr to view all 159 acquisitions of marketing companies in 2020, including 15 acquisitions by private equity firms, and 144 by strategics.

4INFO, Inc.

4 North 2nd Street, Suite 1150,
San Jose, California 95113
United States,
(650) 350 4800
www.4info.com

4INFO, Inc. is an identity and media solutions company, solving the digital and TV convergence. 4INFO's platform powers people-based marketing with its patented Bullseye ID®— a persistent, accurate match key that maps consumers to all of their connected devices in a household as well as to valuable consumer data, including CRM data —without compromising privacy. 4INFO provides customers superior match rates for their data, which allows them to use it at scale for both advertising and marketing purposes. 4INFO, Inc. was established in 2004 and is based in San Jose, California.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # - - - - - - 0
Sell (0.0/yr) # 1 - - - - - 1
  1

Most Recent M&A

Company Date Value Type
4INFO - SMS Services 2015-05-27 - Divestiture
, United States
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Communications - - 1 (100%) -
Total - - 1 -

By Geo

State/Country Buy Value Sell Value
United States - - 1 -
Total - - 1 -

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

Marketing

Established

2004

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