M&A Deal Summary

Playfly Sports Acquires Outfront Media - Sports Marketing Business

On September 17, 2020, Playfly Sports acquired marketing company Outfront Media - Sports Marketing Business from Outfront

Acquisition Highlights
  • This is Playfly Sports’ 1st transaction in the Marketing sector.
  • This is Playfly Sports’ 1st transaction in the United States.
  • This is Playfly Sports’ 1st transaction in New York.

M&A Deal Summary
Date 2020-09-17
Target Outfront Media - Sports Marketing Business
Sector Marketing
Buyer(s) Playfly Sports
Sellers(s) Outfront
Deal Type Divestiture

Target

Outfront Media - Sports Marketing Business

New York, New York, United States
Outfront Media's Sports Marketing Business provides marketing and multimedia rights holder for a variety of colleges, universities, and other educational institutions across the United States.

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Buyer(S) 1

Buyer

Playfly Sports

New York, New York, United States

website

Category Company
Founded 2020
Sector Marketing
DESCRIPTION

Playfly Sports is a full-service sports marketing company providing top tier management of multimedia rights for universities, state high school associations, and other properties.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1

Seller(S) 1

SELLER

Outfront

New York, New York, United States

website

Category Company
Founded 1993
Sector Marketing
Employees2,062
Revenue 1.8B USD (2022)
DESCRIPTION

Outfront is a provider of out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. Outfront was founded in 1993 and is based in New York, New York.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 2
Type (Divestiture) 1 of 2
State (New York) 1 of 1
Country (United States) 1 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-23 Total Outdoor - Billboard Assets

Seattle, Washington, United States

Total Outdoor Corporation - Billboard Assets includes 22 large-format static billboards and 16 digital displays in the city of Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-21 Icewerx

Edmonton, Alberta, Canada

Icewerx is a provider of the out-of-home advertising market currently includes 33 digital displays, 266 static posters, and 124 street-level faces. Icewerx is based in Edmonton, Alberta.

Buy -
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