M&A Deal Summary

Zenovia Digital Exchange Acquires AdJuggler

On October 8, 2014, Zenovia Digital Exchange acquired internet software and services company AdJuggler

Acquisition Highlights
  • This is Zenovia Digital Exchange’s 1st transaction in the Internet Software and Services sector.
  • This is Zenovia Digital Exchange’s 1st transaction in the United States.
  • This is Zenovia Digital Exchange’s 1st transaction in Vermont.

M&A Deal Summary
Date 2014-10-08
Target AdJuggler
Sector Internet Software and Services
Buyer(s) Zenovia Digital Exchange
Deal Type Add-on Acquisition

Target

AdJuggler

Falls Church, Vermont, United States
website
AdJuggler is a provider in on-demand digital ad management technology and media services. AdJuggler enables publishers and networks to source and manage all media through one, integrated platform that maximizes yield, based on the value and preferences of each unique user.

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Buyer(S) 1

Buyer

Zenovia Digital Exchange

New York, New York, United States

website

Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

Zenovia Exchange is a digital ad exchanges, overseeing auctions for more than 500 billion user requests each month across its globally owned and operated network. The exchange provides real-time media buyers with ad requests enriched with user segmentation data, brand-safe context, and filtered for fraud – at scale.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Vermont) 1 of 1
Country (United States) 1 of 1
Year (2014) 1 of 1
Mergr

Product

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