M&A Deal Summary

Xcite Automotive Acquires Pinnacle Automotive

On April 18, 2024, Xcite Automotive acquired automotive company Pinnacle Automotive

Acquisition Highlights
  • This is Xcite Automotive’s 1st transaction in the Automotive sector.
  • This is Xcite Automotive’s 3rd transaction in the United States.
  • This is Xcite Automotive’s 1st transaction in Maryland.

M&A Deal Summary
Date 2024-04-18
Target Pinnacle Automotive
Sector Automotive
Buyer(s) Xcite Automotive
Deal Type Add-on Acquisition

Target

Pinnacle Automotive

Owings Mills, Maryland, United States
website
Pinnacle Automotive provides quality services to automotive dealerships and improves their internal logistics by creating efficient processes and solving challenges unique to the industry. Pinnacle Automotive is based in Owings Mills, Maryland.

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Buyer(S) 1

Buyer

Xcite Automotive

Chicago, Illinois, United States

website

Category Company
Sector Media
DESCRIPTION

Xcite Automotive is a creating, managing, and syndicating a wide array of vehicle media, data, and physical merchandising content for retailers and their digital marketing partners nationwide has transformed it into one of the fastest-growing solution providers in the automotive industry.

DEAL STATS #
Overall 3 of 3
Sector (Automotive) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (Maryland) 1 of 1
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-22 CarsByText

Buffalo, New York, United States

CarsByText is an automation platform for dealership operations and marketing that leverages the power of simple experiences using text messaging, digital, and video to drive engagement and insights for employees, consumers, and prospects. CarsByText is based in Buffalo, New York.

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