M&A Deal Summary

WPP Acquires VML

On June 22, 2001, WPP acquired digital media company VML

Acquisition Highlights
  • This is WPP’s 2nd transaction in the Digital Media sector.
  • This is WPP’s 6th transaction in the United States.
  • This is WPP’s 1st transaction in Montana.

M&A Deal Summary
Date 2001-06-22
Target VML
Sector Digital Media
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

VML

Kansas City, Montana, United States
website
VML, Inc. is a US-based integrated marketing services company. Based in Kansas City, with offices in New York, Dallas, Minneapolis and Washington, VML specialises in full service integrated on-line and traditional advertising.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

website

Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.4B GBP (2022)
DESCRIPTION

WPP is a provider of marketing communications services, that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 16 of 94
Sector (Digital Media) 2 of 16
Type (Add-on Acquisition) 16 of 86
State (Montana) 1 of 1
Country (United States) 6 of 32
Year (2001) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-01-01 FGS Global

New York, New York, United States

FGS Global is a global strategic communications consultancy that advises clients in navigating complex situations and reputational challenges. FGS was formed from the combination of Finsbury, The Glover Park Group, Hering Schuppener, and Sard Verbinnen & Co to offer board-level and c-suite counsel in all aspects of strategic communications – including corporate reputation, crisis management, and government affairs – and is also the leading force in financial communications worldwide. It offers seamless and integrated support with offices in the following locations: Abu Dhabi, Amsterdam, Beijing, Berlin, Boston, Brussels, Chicago, Dubai, Dublin, Düsseldorf, Frankfurt, Hong Kong, Houston, Kingston, London, Los Angeles, Munich, Paris, Riyadh, San Francisco, Shanghai, Singapore, Tokyo, Washington, D.C., West Palm Beach, and Zurich. FGS Global is headquartered in New York.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2001-06-25 QCi Assessment

London, United Kingdom

QCi Assessment Ltd. is a CRM consultancy company, QCi's core product is CMAT, the highly respected CRM benchmarking methodology and consultancy tool. CMAT helps companies to benchmark themselves against competitors and best practitioners in all aspects of customer management. This is used to develop a road map to support successful project implementation.

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Mergr

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