M&A Deal Summary

WPP Acquires SET Management

On June 25, 2015, WPP acquired marketing company SET Management

Acquisition Highlights
  • This is WPP’s 30th transaction in the Marketing sector.
  • This is WPP’s 21st transaction in the United States.
  • This is WPP’s 1st transaction in Oregon.

M&A Deal Summary
Date 2015-06-25
Target SET Management
Sector Marketing
Buyer(s) WPP
Deal Type Add-on Acquisition

Target

SET Management

Portland, Oregon, United States
website
SET Creative growing its Branding & Identity group. US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media. SET Creative is headquartered in Portland, Oregon, with offices in New York and Los Angeles.

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Buyer(S) 1

Buyer

WPP

London, United Kingdom

website

Category Company
Founded 1985
Sector Marketing
Employees104,000
Revenue 14.4B GBP (2022)
DESCRIPTION

WPP is a provider of marketing communications services, that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, the United Kingdom.

DEAL STATS #
Overall 62 of 94
Sector (Marketing) 30 of 42
Type (Add-on Acquisition) 56 of 86
State (Oregon) 1 of 1
Country (United States) 21 of 32
Year (2015) 5 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-22 3ree Pte

Singapore, Singapore

3ree Pte Ltd. is an integrated marketing company based in Singapore. 3ree offers event management, sourcing and production of marketing premiums, project management for exhibitions and activations, and design and creative services, as well as digital marketing.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-07 Nicole Weber Communications

Hamburg, Germany

Nicole Weber Communications GmbH is a specializes in consumer public relations and lifestyle marketing. Nicole Weber Communications focuses on lifestyle industries including fashion and beauty, consumer electronics and automotive. Clients include Opel, ASOS and Olympus.

Buy -
Mergr

Product

Company

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