M&A Deal Summary

WOWorks Acquires Frutta Bowls

On December 22, 2020, WOWorks acquired franchising company Frutta Bowls

Acquisition Highlights
  • This is WOWorks’ 1st transaction in the Franchising sector.
  • This is WOWorks’ 2nd transaction in the United States.
  • This is WOWorks’ 1st transaction in New Jersey.

M&A Deal Summary
Date 2020-12-22
Target Frutta Bowls
Sector Franchising
Buyer(s) WOWorks
Deal Type Add-on Acquisition

Target

Frutta Bowls

Freehold, New Jersey, United States
website
Frutta Bowls is a fast-casual concept serving a variety of unique, superfood bowls, fresh fruit smoothies, oatmeal bowls, artisan toasts, and organic coffee. All menu items are made fresh-to-order with no sweeteners, no juices, no fillers added. Frutta Bowl signatures include all-natural acai, pitaya, and kale bowls with a broad array of both healthy and indulgent toppings. Guests can customize creations to meet their personal preferences and dietary requirements, with gluten-free, dairy-free, and allergen-free options available. Frutta Bowls was formed in 2016 and is based in Freehold, New Jersey.

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Buyer(S) 1

Buyer

WOWorks

West Conshohocken, Pennsylvania, United States

website

Category Company
Sector Restaurants
DESCRIPTION

WOWorks was formed with a mission to help guests pursue their passions and live their best lives by serving healthy, nutritious, and flavorful fuel along with first-rate hospitality. WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, oatmeal bowls, and more; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on ancient Greek recipes in a fast-casual setting. WOWorks seeks to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail, and more. WOWorks is based in West Conshohocken, Pennsylvania.

DEAL STATS #
Overall 2 of 5
Sector (Franchising) 1 of 1
Type (Add-on Acquisition) 2 of 5
State (New Jersey) 1 of 1
Country (United States) 2 of 5
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-22 Garbanzo Mediterranean Grill

Centennial, Colorado, United States

Garbanzo Mediterranean Grill is a fast-casual mediterranean restaurant in America. Garbanzo is making fresh mediterranean cuisine a mainstream favorite across the United States. Every order is customized to the guest's liking, with choices from top-quality meats and plant-based proteins to authentic laffa wraps and perfect, pillowy pitas baked in-house throughout the day. Garbanzo Mediterranean Grill was founded in 2007 and is based in Centennial, Colorado.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-11 The Simple Greek

Youngstown, Ohio, United States

The Simple Greek is a franchise of fast-casual Greek restaurants founded in 2015 by entrepreneur and TV personality Marcus Lemonis. The brand aims to redefine the traditional Greek restaurant with an interactive concept that combines high-quality ingredients, open kitchens, and a Greek atmosphere in a fast-casual setting. The menu of the 24-unit concept is based upon a fresh, contemporary, and healthy take on ancient Greek recipes.

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