M&A Deal Summary

WillowTree Acquires Maark

On September 15, 2021, WillowTree acquired marketing company Maark

Acquisition Highlights
  • This is WillowTree’s 1st transaction in the Marketing sector.
  • This is WillowTree’s 1st transaction in the United States.
  • This is WillowTree’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2021-09-15
Target Maark
Sector Marketing
Buyer(s) WillowTree
Deal Type Add-on Acquisition

Target

Maark

Boston, Massachusetts, United States
website
Maark delivers end-to-end digital marketing services and cutting-edge product development in complex industries. Maark expertise spans the planning and design of world-class user experiences and the building and integration of the technologies that make those experiences possible. Clients include Manulife Financial Corporation, Forrester, Marriott, Verizon, Akamai, Dassault Systèmes, and iZotope. Maark was founded in 2001 and is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

WillowTree

Charlottesville, Virginia, United States

website

Category Company
Founded 2007
Sector Information Technology
DESCRIPTION

WillowTree is a provider of digital strategy, user experience design, and app development services for a wide range of Fortune 500 companies. WillowTree is a mobile strategy, UX design, and app development services company whose focus is to bridge the highest level of consumer user experience with enterprise-grade deployments and security. WillowTree was founded in 2007 and is based in Charlottesville, Virginia.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-18 Poatek

São Paulo, Brazil

Poatek is a software engineering boutique that hires high-skilled professionals to build software solutions for clients globally. Poatek focuses on full-stack software development, native-mobile, UX/UI, and data science/machine learning. Our clients include major corporations and mid-sized companies for which software is at the core of their business. Poatek was founded in 2015 and is based in São Paulo, Brazil.

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