Investment Summary

William Hill Invests In Alfabet S.A.S.

On December 27, 2020, William Hill invested in gaming company Alfabet S.A.S.

Investment Highlights
  • This is William Hill’s 1st transaction in the Gaming sector.
  • This is William Hill’s 1st transaction in Colombia.

Investment Summary
Date 2020-12-27
Target Alfabet S.A.S.
Sector Gaming
Investor(s) William Hill
Deal Type Stake Purchase

Target

Alfabet S.A.S.

Cali, Colombia
website
Alfabet S.A.S. operates the brand BetAlfa with a Coljuegos (Colombian Gambling regulator) online license to offer games of chance and sports betting in Colombia. Alfabet is based in Cali, Columbia.

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Investor(S) 1

Investor

William Hill

London, United Kingdom

website

Category Company
Founded 1934
Sector Gaming
Employees15,500
Revenue 1.6B GBP (2019)
DESCRIPTION

William Hill Plc is a betting and gaming companies with approximately 1,500 licensed betting outlets and a leading telephone betting business. William Hill was founded in 1934 and is based in London, United Kingdom.

DEAL STATS #
Overall 4 of 4
Sector (Gaming) 1 of 1
Type (Stake Purchase) 2 of 2
Country (Colombia) 1 of 1
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-20 CG Technology Sports Book

Las Vegas, Nevada, United States

CG Technology Sports Book is a licensed bookmaker in Nevada and operator of seven Nevada sportsbooks at six prime Las Vegas resorts. Locations range from luxury destinations such as The Venetian, The Palazzo, and The Cosmopolitan to iconic classics like Hard Rock Hotel & Casino, Palms Casino Resort and Tropicana to the locals’ favorite Silverton Casino. CG Technology Sports Book is based in Las Vegas, Nevada.

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