M&A Deal Summary

WD-40 Acquires Theron Marketing

On March 4, 2024, WD-40 acquired distribution company Theron Marketing

Acquisition Highlights
  • This is WD-40’s 1st transaction in the Distribution sector.
  • This is WD-40’s 1st transaction in Brazil.

M&A Deal Summary
Date 2024-03-04
Target Theron Marketing
Sector Distribution
Buyer(s) WD-40
Deal Type Add-on Acquisition

Target

Theron Marketing

Brazil
Theron Marketing is a distributor and sales of WD-40 Company products.

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Buyer(S) 1

Buyer

WD-40

San Diego, California, United States

website

Category Company
Founded 1953
Sector Chemicals
Employees522
Revenue 519M USD (2022)
DESCRIPTION
Entrance to WD-40's corporate headquarters in San Diego, California.
Entrance to WD-40's corporate headquarters in San Diego, California.

WD-40 is a global consumer products company focused on delivering solutions for a wide variety of maintenance needs of “doer” and “on-the-job” users. The Company's principal product is WD-40, a multi-purpose maintenance product which acts as a lubricant, rust preventative, penetrant, cleaner and moisture displacer. WD-40 was formed in 1953 and is based in San Diego, California.

DEAL STATS #
Overall 7 of 7
Sector (Distribution) 1 of 1
Type (Add-on Acquisition) 7 of 7
Country (Brazil) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-04 GT85

South Harting, United Kingdom

GT85 Ltd. is a marketer and seller of the GT85 and SG85 brands of multi-purpose maintenance products.

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Mergr

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