Vericast - M&A Summary and Business Overview

MarketingCompany

Vericast M&A Summary

Vericast has acquired 5 companies. A total of 1 acquisition came from private equity firms. It has also divested 5 assets.

Vericast’s largest acquisition to date was in 2014, when it acquired Valassis Communications for $1.8B. It’s largest disclosed sale occurred in 2020, when it sold RetailMeNot to Ziff Davis for $420M. Vericast has acquired in 5 different US states. The Company’s most targeted sectors include business services (20%) and communications (20%).

Vericast Business Overview

Where is Vericast headquartered?

Vericast is headquartered in San Antonio, Texas.

How many employees does Vericast have?

Vericast has 4,100 employees.

What sector is Vericast in?

Vericast is a marketing company.

M&A Summary

  • M&A Total Activity10
    • M&A Buy Activity5
    • M&A Sell Activity5
  • Total Sectors Invested 5
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 6
  • M&A Advisors 9

Vericast

10931 Laureate Drive,
San Antonio, Texas 78249
United States,
www.harlandclarke.com

Vericast is a marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major business units, Valassis, Harland Clarke, RetailMeNot, and QuickPivot. Vericast is based in San Antonio, Texas.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 5 - - - - - 5
vol $2.6B $2.6B
Sell (0.6/yr) # 2 2 - - - 1 5
vol $50M $420M $470M
  10

Most Recent M&A

Company Date Value Type
Vericast - Digital & Print Marketing Businesses 2024-03-18 - Divestiture
San Antonio, Texas
Key Ring 2020-12-10 - Divestiture
, United States · www.keyringapp.com
RetailMeNot, Inc. 2020-09-29 420M USD Divestiture
Austin, Texas · www.retailmenot.com
NCP Solutions LLC 2018-12-13 - Divestiture
Birmingham, Alabama · www.ncpsolutions.com
RetailMeNot, Inc. 2017-04-10 630M USD Add-on Acquisition
Austin, Texas · www.retailmenot.com
Valassis Communications, Inc. 2014-02-04 1.8B USD Going Private
Livonia, Michigan · www.valassis.com
Faneuil, Inc. 2013-10-22 50M USD Divestiture
Hampton, Virginia · www.faneuil.com
NCP Solutions LLC 2013-05-31 - Add-on Acquisition
Birmingham, Alabama · www.ncpsolutions.com
Concentrex, Inc. 2007-07-18 140M USD Add-on Acquisition
Portland, Oregon
Liberty Enterprises, Inc. 2005-06-10 - Add-on Acquisition
Mounds View, Minnesota
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
Valassis Communications, Inc. 2014-02-04 Pennysaver, Inc. 2018-01-23 11
Livonia, Michigan · www.valassis.com Hanover, Maryland · www.mdpennysaver.com
Valassis Communications, Inc. 2014-02-04 Clipper Magazine LLC 2015-11-05 10
Livonia, Michigan · www.valassis.com Mountville, Pennsylvania · www.clippermagazine.com

M&A by Sector

Sector Buy # Value Sell # Value
Business Services 1 (20%) - 2 (40%) 50M (11%)
Internet Software and Services 1 (20%) 630M (24%) 2 (40%) 420M (89%)
Communications 1 (20%) 1.8B (70%) - -
Information Technology 1 (20%) - - -
Software 1 (20%) 140M (5%) - -
Marketing - - 1 (20%) -
Total 5 $2.6B 5 $470M

By Geo

State/Country Buy Value Sell Value
United States 5 2.6B 5 470M
  Texas 1 630M 2 420M
  Alabama 1 - 1 -
  Minnesota 1 - - -
  Michigan 1 1.8B - -
  Oregon 1 140M - -
  Virginia - - 1 50M
Total 5 $2.6B 5 $470M

Top M&A Advisors

Financial Deals
The Raine Group LLC
 1
LionTree Advisors LLC
 1
Houlihan Lokey
 1
Legal Deals
Wachtell, Lipton, Rosen & Katz
 2
Cleary Gottlieb Steen & Hamilton
 2
Skadden, Arps, Slate, Meagher & Flom
 1

Deal Values

buy # Total
> $1B 1 $1.8B
$100M to $1B 2 $770M
TOTAL $2.6B
Largest Valassis Communications, Inc.
$1.8B (2014-02-04)
sell # Total
$100M to $1B 1 $420M
< $100M 1 $50M
TOTAL $470M
Largest RetailMeNot, Inc.
$420M (2020-09-29)

M&A Connections

Deals
Acquired from
Investor(s)
20%
1 (20%)
Divested to
Strategic(s)
100%
5 (100%)

Company Summary

SECTOR

Marketing

Revenue

1,200   2024
(millions of USD)

Employees

4,100

Former Name

Harland Clarke Corp.

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