M&A Deal Summary

Vector Media Acquires Laurel Outdoor Advertising

On May 1, 2019, Vector Media acquired marketing company Laurel Outdoor Advertising

Acquisition Highlights
  • This is Vector Media’s 2nd transaction in the Marketing sector.
  • This is Vector Media’s 7th transaction in the United States.
  • This is Vector Media’s 1st transaction in Louisiana.

M&A Deal Summary
Date 2019-05-01
Target Laurel Outdoor Advertising
Sector Marketing
Buyer(s) Vector Media
Deal Type Add-on Acquisition

Target

Laurel Outdoor Advertising

Metairie, Louisiana, United States
website
Laurel Outdoor Advertising is an outdoor advertising company. Laurel’s collaborative approach and experience in designing, installing, and operating both advertising and non-advertising based amenities make it the ideal partner to move forward with a comprehensive plan. Laurel Outdoor Advertising was founded in 2000 and is based in Metairie, Louisiana.

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Buyer(S) 1

Buyer

Vector Media

New York, New York, United States

website

Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Vector Media provides Out-of-Home advertising opportunities, specializing in large format visual communications. Vector Media’s ever-growing media arsenal includes double-decker transit spectaculars, airport shuttles, custom-route coach-style vehicles, solar kiosks and other street furniture, taxi media, digital advertising, bulletins, wallscapes and building wrap opportunities, printed publications, experiential marketing and more. Vector Media was established in 1998 and is based in New York City.

DEAL STATS #
Overall 7 of 7
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 6 of 6
State (Louisiana) 1 of 1
Country (United States) 7 of 7
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-13 Happy Cog

Philadelphia, Pennsylvania, United States

Happy Cog a renowned content strategy, web design, and development studio. Happy Cog is based in Philadelphia, Pennsylvania.

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